The process of transforming a high quality prospect into a client can depend drastically on the prospect’s industry, business size, and personality. As an independent insurance agent, it’s your job to navigate through all of these factors to find a winning selling strategy. So here are five ways you can win over a small business prospect for small business insurance agents.

Growing your business as an independent insurance agent is challenging. It requires steadfast determination, creativity, and flexibility, especially in today’s changing industry. Successful agents in today’s evolving economy are changing the way they’ve done business before to move with the times.

Being a successful independent insurance agent is about a lot more than having a great product. While the conversation does eventually come back to what you have to offer, you’re not likely to get an audience with most small and mid-size business owners unless you already have a digital presence.

AmTrust appointed TrueBlue agents are rewarded for meeting annual goals with a $5,000 annual co-op marketing credit. But choosing how to use those marketing funds can be challenging for even the most seasoned AmTrust appointed agent.

As of May 2017, self-driving and self-parking cars are allowed on public highways in New York. The new policy went into effect after Governor of New York Andrew Cuomo signed a budget bill allowing a one-year test of the new technology. According to a July 2017 article from Insurance Journal, this technology was previously prohibited because of a state law requiring that driver’s “keep at least one hand on the steering wheel.”

As an independent insurance agent, you’re a small business owner facing many of the same challenges that your small business clients are facing. You need to make sure that your potential clients know who you are, what your business is about, how to contact you, and what’s new with your business. Without solid marketing tools at your disposal, this could be a super tough job.