As an insurance agent, you understand the importance of developing and maintaining professional relationships with clients. To maintain a successful, healthy relationship, communications is key.

Of all the various ways we communicate with one another in the insurance industry, one of the most common communication methods is through email. Email marketing is a far more effective method for generating high levels of client engagement, compared to social media marketing and paid ads.

To help you maximize your email marketing efforts, here are 3 ways insurance agents can build relationships through email. 

By Andy LaMar

LinkedIn is the social network of choice for over 200 million business professionals looking for opportunities to network, share ideas and seek out new career opportunities. Being the world’s largest professional social network, LinkedIn should be on every insurance agent’s marketing radar and become an integral part of the agency’s social media strategy. Not convinced? Here are three reasons your insurance agency should use a LinkedIn Company Page:

Would you like to develop your reputation among clients and prospects as an experienced leader within the insurance industry? How about diversifying your agency’s content offerings and driving traffic to your website? Consider podcasting.

Podcasting is engaging for clients and prospects, and if done well, can help you establish yourself with listeners as an insurance industry leader. Here’s a quick guide to get started.

We are living in a digital-age, where more and more purchasing decisions are being made online. According to HubSpot, 78% of internet users conduct product research before making a purchasing decision. Having a user-friendly website will help you establish trust, improve your brand’s presence online and help turn prospects into clients. However there is a lot of competition for website visitors, so we have put together a short list of ways to improve your insurance agency’s website.

Whether you are an experienced Twitter user or just started contemplating sending out your first tweet, we wanted to provide you with three helpful Twitter tips for insurance agents. It’s important to keep in mind that Twitter can be a great way to network with insurance industry professionals, and connect with potential clients, but you should develop a twitter strategy to maximize results and position yourself as an insurance expert.  Here are our 3 Twitter Tips for Insurance Agents:

In 2016 it seems as though every business wants a strong social media presence to stay relevant and connect with customers. While social media might not be the most effective way to market for some businesses, for many it can be a valuable platform for communicating within the insurance industry.